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13.2.2023 — Ikea’s Planning Studio was developed to reach shoppers living in areas that its typical big-box stores aren’t located in. These new Planning …

Inside Ikea’s small-format store strategy – Modern Retail

Inside Ikea’s small-format store strategy

4.6.2021 — For almost 80 years, IKEA has been in the very analogue business of selling its distinct brand of home goods to people. Three years ago, IKEA …

Selwyn Crittendon, business development manager at Ikea U.S., spoke about the retailer’s small-format store strategy.

Inside IKEA’s Digital Transformation – Harvard Business Review

Inside IKEA’s Digital Transformation

Find Ikea Inside stock images in HD and millions of other royalty-free stock photos, illustrations and vectors in the Shutterstock collection.

How does going digital change a legacy retail brand? According to Barbara Martin Coppola, CDO at IKEA Retail, it’s a challenge of remaining fundamentally the same company while doing almost everything differently. In this Q&A, Martin Coppola talks about how working in tech for 20 years prepared her for this challenge, why giving customers control over their data is good business, and how to stay focused on the core mission when you’re changing everything else.

7985 Ikea Inside Images, Stock Photos & Vectors – Shutterstock

7.985 Ikea Inside Images, Stock Photos & Vectors | Shutterstock

What is the secret of IKEA’s success? An undercover team learns the trade secrets of the world’s biggest furniture retailer! From the company’s innovative …

Find Ikea Inside stock images in HD and millions of other royalty-free stock photos, illustrations and vectors in the Shutterstock collection. Thousands of new, high-quality pictures added every day.

Watch Inside IKEA | Online at DocuBay

4 päivää sitten — Inside Ikea’s Content Factory … Driven by the philosophy ‘to create a better everyday life for the many people’, Ikea has elevated its brand …

How did IKEA become a huge success? A team of investigators go undercover to find the billion dollar company’s much hyped trade secrets!

Inside Ikea’s Content Factory – Creative Review

Inside Ikea’s Content Factory

We hear how the brand is bringing its creative capabilities in-house, and why content has been part of its DNA since the halcyon days of the Ikea Catalogue